Our Shop

This is an identity i designed at Smith & Milton, it's for a new community run shop in a small Somerset village called Hinton St George. I decided to simply call it 'Our Shop', reflecting the sense of pride and ownership the community has for their shop, carrying this thought through to the produce they sell e.g. 'Our Jam', 'Our Vegetables', 'Our Shopping bag'

Crabtree & Evelyn Food

Designed with Caroline Phillips at Smith & Milton. We delved into Crabtree & Evelyn's archive of illustrations to create individual patterns for each product. Using their heritage in a playful new way.

The Pizza Makers

A new brand i worked on at Smith & Milton. The Pizza Makers sell fresh pizza for you to bake at home. This raw and freshly made food proposition was emulated in the

brand communications.

London Poster

The brief was to design a poster to celebrate London. I based my poster around the tube map. By removing the lines, it gives the impression of a constellation.

Coco Chocolate

This was a branding, packaging and editorial project for a guilt free dark chocolate company. I used words with double meanings to show the hidden healthy message of dark chocolate

Tesco Value re-brand

A self initiated project to re-brand and re-package tesco value. The concept i went for was to show exactly how much more you get for your money with the brand. I used coloured bands to reperesent the food inside. The oversized percentages are there to grab the attention of money savvy shoppers.

D&AD Faber Film book covers

The brief was to design a set of print on demand (POD) book covers for faber film. I used AV symbols to catagorise the different titles. E.g the film history titles would be catagorised by the re-wind button and the screenplay titles would be catagorised by the play button.

Roam

This is a new identity i created for a mobile massage therapy company.

'Picnic to go' packaging

A packaging project to design a range of take-away picnic lunches for Waitrose. The pattern of flowers made out of knives and forks is to show the connection of eating and the outside.